Launching Digital Marketing for Small Trades…
- Mike Midgley
- Feb 28, 2017
- 3 min read
Launching Digital Marketing for Small Trades…
As a busy small trades professional, digital marketing can be confusing and out of your reach. You are probably looking to get started but regularly hit two key challenges that means you put it off for another day.
We have worked with hundreds of small trades business and we find their two biggest problems are
Digital Marketing Skill Gaps, knowing what to do and how to get started
Affordability of systems and hiring professionals to fill those skill gaps
The Pains of Missing out on Digital Marketing
These two major challenges for you as a small trades business stop you entering the world of Digital Marketing, why should you be there, simple because that’s where lots of your most profitable customers are searching for your services.
The skill gaps alone have probably stopped you growing your business in the digital world which is most likely costing you £000’s each year. How long will you put this off?
Traditional marketing of leaflet drops and hopeless adverts is costing you money, that you know is not getting you any return. How long will you keep wasting money?
What is Digital Marketing For Small Trades?
Digital Marketing is a way to send marketing using online technology, from computers, mobiles and social media. Digital Marketing allows you to:
Attract, Engage and Educate your prospects, before Selling to them
Then delivering Wow after they become a customer
Providing a system for you as a small trades professional to become the ‘Go To’ company and communicate with them 24 hours a day 7 days a week
Systemise the way you provide the right message to the right audience at the right time
Using emails, information and contact management to manage enquiries and orders, before, during and after the sale
Why You Need It?
Your Customers today demand better access to information, they want value in advance not just to be sold to. Think about a typical journey for one of your clients:
They have a problem they need work carrying out on to fix their problem, or they have aspirations to better their property / garden etc
They want to find a trusted trades person, one who will help them understand their problem, educate them and provide professional guidance throughout their decision making process
They want to do this in their time-scale not yours
They search online for a solution
They download information and talk about it over the weekend and move through the buying process even before contacting a trades company to get a quote
They expect requests and information to be dealt with quickly, with prompt replies
And they want to feel that the company they choose are professional and are there to help them every step of the way
Digital Marketing for Small Trades Sorted!
We recognise the challenges and pain points you are suffering, we understand paying out money for marketing that just doesn’t work is bad enough, but not being able to get started with a better solution because of those skill gaps and cost restrictions adds insult to injury.
Welcome Home……..360 Small Trades Marketing is available to you today, a simple easy to use system that deals with the two major challenges you have and helps you ‘Get in the Game’.
Firstly it is ‘Done for You’, so that means we cover
Your Strategy & Planning
Build the Marketing Campaigns• Build your Job Workflow communication emails
Designing & Copywriting the Ebooks & Emails
Provide you with an easy to use Online Database keeping Your Contacts organised
Automated Telephone Calls & Call Recording from the online database
Infusionsoft Mobile app for accessing contacts whilst on site
Provide ongoing Training & Support throughout our Small Trades Community with Facebook groups, webinars and training courses.
Secondly, it is ‘Super Affordable’, there are two pre packaged solutions
360 Small Trades – Our Starter Pack Service, gets you started in Digital Marketing
360 Small Trades Pro – Our Premium Pack Service, is for more progressive Small Trades
Your set up fee and monthly subscription includes getting you started and online training support
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